Flora Runa came to be after a long time dreaming and creating with a background in Alchemical Herbalism, Flower Essence Therapy and Plant Spirit Communication.

Danielle’s background as a hairstylist for 13 years led her to a place of healing. After listening to her sweet client’s chat during their appointments— something seemed to be missing. There was beauty but there was no healing. Hair appointments are sacred to women and she wanted to enhance that exact sacredness through plants. After years of inspiring work on outer beauty, Danielle was sent into a desire to create inner beauty through healing, relaxation, plant spirit communications and medicines from the sacred earth. This brings us to Flora Runa which translates into the secret lore of the plant kingdom.

In speaking with the plants, she has created a line of medicines that bridge the magical and the practical much like mycelial networks as a bridge between trees. She wanted to bring something to the world that holds magic and practicality. We need both.

Thank you for being here.

xx

*based in Colorado, US.

All artwork, photos and website design by Danielle Williams unless otherwise noted.